Jake: Oh so you mean the pop-drop!
If you want an example, search the name of a band that is not entirely well know on Urbandictionary, such as The Academy Is. Most likely (as of now spring 2007), all the definitions you see will be positive. However, if you were to search a much more popular band, like Fall Out Boy, at least half of the definitions will be very negative.
Hater: eww, I hate them, they suck and they are so gay eew.
Old Fan: Yeah, they went through a major pop drop after being discovered by mtv, but I still like 'em.