An acronym meaning "Make Our Customers Happy and Have a Good Time Doing It", a company slogan used by Massachusetts air carrier Cape Air. It has also gained popularity as a phrase used by many airline pilots and Air Traffic Controllers (ATC), particularly "Boston John", an ATC based at Boston Logan Airport (KBOS).
JetBlue 447, Boston Tower. Mocha Hagotdi, Runway 04L cleared for takeoff.
Boston Tower, JetBlue 447. Runway 04L clear for takeoff,